Peter Rossdeutscher

$485,000 Federal grant awarded for AgriStart

$485,000 Federal grant awarded for AgriStart to help 50 regional start-ups take on the world. AgriStart was the only WA business awarded funding in the latest round of the Federal Government’s $23 million Incubator Support initiative.


AgriStart’s CONNECT: Regional Innovation Hubs will enhance regional innovation in three high-growth areas of Western Australia through training and the fostering of connections to start-up capital investment markets.

Minister for Industry, Science and Technology Karen Andrews congratulated the six successful applicants nationally.

“Incubators like these and the start-ups they support play a critical role across the economy in creating high-value jobs and increasing productivity by bringing new products and services to market,” Minister Andrews said.

The three regional areas supported by the AgriStart grant will be the Central Wheatbelt (Northam Hub), Great Southern (Albany Hub) and South-West (Busselton Hub).

AgriStart was founded and is led by agricultural researcher Dr Natasha Ayers and global entrepreneur Peter Rossdeutscher, is a successful consulting company that designed and delivered WA’s first Agtech Accelerator programs and has delivered innovation training in towns across the state. 

AgriStart’s Managing Director Dr Ayers is from a wheatbelt farm in Cunderdin, and will be based in the South-West Regional Hub.

Dr Ayers commented “This funding is a great opportunity to expand the geographical reach of our services, building capability and capital for small business growth across Western Australia. AgriStart CONNECT Regional Innovation Hubs will work with local innovators to connect entrepreneurs in rural areas to the Perth innovation networks and global markets.”

Mr Rossdeutscher added “Regional Australia is blessed with entrepreneurial endeavour so it is wonderful to see Federal support behind AgriStart’s regional growth initiative.  This initiative will create jobs and economic growth across the state by fostering startup success in the three hubs.”

The grant of $485,000 will provide face-to-face training, expert mentoring, online support and networking opportunities for up to 50 small businesses or start-ups in regional 50 over the next 2 years.

Read the official media release from the office of Federal Minister for Industry, Science and Technology HERE.

To sign up for updates on the programs offered in regional WA visit

For more details contact

Blog written by Sarah Gray

Strengthening Companies in the Agri Sector

FAICD Harvest pic.jpg

Strengthening regional innovation and export capability via the AgriStart HARVEST Residential Intensive held at Muresk Institute.

Value-added businesses in the week-long accelerator included Indigenous Aquaculture Ventures, Gloria Dieu Stud, Black Sheep Engineering, Livestock Pricing, WA Pure Honey, Flexible Farming Systems.

Speakers on export development, capital attraction, collaboration such as Wrays, Triangle Capital, MLA, CSBP, Austral, GemStar, DPIRD, Atomic Sky, Agworld, Wheatbelt Development Commission, UWA, Austral Fisheries, Landgate, The How Factory, Living Farm, Stratus Imaging, Bungulla Tech, Costa, Food Agility CRC.

Atomic Sky’s TechHub Expands with Liberty!

Peter Rossdeutscher - Atomic Sky and Jamie Vine - Liberty

Peter Rossdeutscher - Atomic Sky and Jamie Vine - Liberty


Expert innovation services and consulting company Atomic Sky has partnered leading flexible workspace provider Liberty.

Along with expanded innovation community activities and service offerings, the collaboration includes the TechHub space relocating to Liberty locations.


Opening in 2013, TechHub is one of the first and most successful co-working and incubation spaces in Western Australia.  TechHub will relocate across numerous A-grade Liberty locations to expand its support of startups, professionals and companies that are serious about growing their business.  

The partnership strengthens the West Australian innovation community by combining Atomic Sky's high value events and incubator advisory with TechHub's coworking activities and Liberty’s exceptional facilities management and customer service, across their growing portfolio.  

Liberty coworking 1.jpg

Liberty are a leading provider of ‘Space & Service’ and are home to more than 200 businesses across circa 5000m2 of private offices and co-working space in the Perth Metro area.

Jamie Vine, CEO of Liberty said, "As part of our aim to continually improve how we help our clients achieve their growth potential, we wanted to develop a market leading community event program. A partnership with experts like Atomic Sky will deliver a turbo charged environment for education and innovation.”

Atomic Sky is a leading strategic consultancy that helps large and small organisations build capability, capacity and business outcomes through strategic innovation.  Through its Start Something, TechHub and Studio StartUp brands, Atomic has proven an exceptional track record in leading coworking spaces, entrepreneurial programs, hackathons, incubators, accelerators and corporate innovation advisory.

Peter Rossdeutscher, Managing Partner of Atomic Sky, “Liberty is a quality leader with outstanding customer satisfaction. This new combined offering provides a rare mix of exceptional service, flexible space and a proven innovation community.  It is an ideal solution for companies looking to innovate or grow.”

Jamie added, "This is a win-win for our collective clients, future clients, and for the wider Western Australian business community. Together this partnership offers more than the sum of its parts."


Founded in 2011, Liberty recently announced the opening of two new locations: Level 13 of 37 St Georges Terrace and Level 1 at 53 Burswood Road, to take their Workspace footprint to in excess of 4800sqm. The strategic partnership will enable all types of organisations to access high-quality events, mentoring, community and workshops. Liberty's new 1200sqm Training & Conference Centre will provide the focus of these events.

Atomic Sky

Atomic Sky is a leading advisory firm providing strategic outcomes through structured innovation processes.  They help large and small organisations gain competitive advantage through strategy, collaboration and execution. Atomic Sky's team of experts are all former C-level executives and successful entrepreneurs with exceptional track records leading and incubating success across multiple sectors.  Atomic has also Founded numerous companies, sector-wide initiatives, accelerators and coworking spaces. 


Leadership WA Key Note by Atomic Sky Owner


Sharing views of leadership traits that standout in successful global companies was the topic of Atomic Sky Managing Partner Peter Rossdeutschers' talk to The WA Leaders Executive Alumni audience.

Speaking to a room of senior Executives and business Owners, he discussed learnings from leadership experiences.



Peter has been fortunate to work with organisations of different cultures in roles such as Managing Director of Asia for a Fortune 100 Company, Chair of a global Consulting Group based in Europe, Non-Executive Director of numerous large organisations based in Australia and Asia.

In each organisation there were exceptional leaders and many traits in common. 

The talk closed with this list of traits that he values most in leaders in his capacity as a Professional Non-Executive Director;

* MAKE MEANING - with passion & clarity through a strategic vision    

* BUILD TRUST - consistent role models of integrity & respect    

* LEAD - listen then take the responsibility to decide & communicate    

* EMPOWER - well-structured delegation of real decision making    

* DIVERSITY - diversity lowers risk & lifts opportunity scanning    

* GIVING BACK - they teach, mentor and open networks to pay it forward

The Australia China Innovation Growth Fund backs the AgriStart Sector Initiatives

The Australia China Innovation Growth Fund was announced today as a Supporter of the AgriStart HARVEST sector growth initiatives in Western Australia. 

AgriStart Mentors Ally Bishop, Peter Rossdeutscher, Dr Natasha Ayers, Grant Sanderson, Greg Riebe, Stuart Kidd

AgriStart Mentors Ally Bishop, Peter Rossdeutscher, Dr Natasha Ayers, Grant Sanderson, Greg Riebe, Stuart Kidd

"China continues to experience incredible growth, and as the economy matures its demand for innovation and technologies is increasing. Australia has developed amazing technologies and its Agri/Food Tech sector is recognised, especially in China, as lean, clean and green.
The Australia China Innovation Growth Fund is pleased to be part of the AgriStart Harvest Accelerator program as it provides us an opportunity to feedback what we are seeing and hearing in the China market, as well develop long term relationships with Australian-based companies that may be opportunities to connect to China growth in the future.”  
Kent Matla, Founder & Managing Director

AgriStart programs draw on some of Australia’s leading experts in growth business mentoring such as Greg Riebe, Stuart Kidd, Nicole Keating, Julian Coyne, Tracie Clarke, Tom Calder, Peter Rossdeutscher, Dr Natasha Ayers and Grant Sanderson. 

The HARVEST AgriBusiness and AgriTech accelerator also leverages global experts from Germany, Israel, USA, China and Singapore such as Ally Bishop, Kent Matla and Stuart Crocker.

The initiative is led by AgriStart Executive Director, Natasha Ayers, and Atomic Sky Executive Director, Peter Rossdeutscher