GRAMERCY STUDIO'S MICHAEL TREVATT TALKS ORIGINAL IDEAS

I used to teach Design at a university in Perth WA. A common question I was asked from students was; “how to do I come up with an original idea?” To which, in a post-post modern society, the obvious answer is, there’s no such thing.

In my opinion the desire to be original is simply another way of saying I want to be different. True originality is unattainable. Something at first may seem original, but is actually a culmination of little ideas that have been curated and refined ... Read more

Naomi Rossdeutscher

Studio StartUp, 143 Barrack Street, Perth, WA, 6000